Generative Engine Optimization: How ChatGPT, Claude, Gemini & Perplexity Choose What to Say
Learn how Generative Engine Optimization works across ChatGPT, Claude, Gemini, and Perplexity, with practical strategies to improve AI search visibility.
ChatGPT Opens Ads for All: How to React This Shift
For years, Sam Altman insisted that mixing ads into an AI chatbot felt "uniquely unsettling."
That reluctance didn't last. In February 2026, OpenAI quietly began testing ads for logged-in
Free and ChatGPT Go users in the US. By May, it had launched a self-serve Ads Manager
open to businesses of every size. By July, the platform was fully open under the "Advertise
in ChatGPT" banner, with brands like Best Buy, Lowe's, and VistaPrint already running live
campaigns. And in August, OpenAI announced expansion into 31 European markets.
In other words: what started as a cautious pilot has become one of the fastest ad-platform
rollouts in software history. If you use ChatGPT, build on top of it, or advertise for a living,
this shift touches you. Here's what actually changed, and how to respond to it sensibly.